Blazers Athletics Enters Partnership with FanWord to Elevate Blazers Storytelling
WINNIPEG, Manitoba —Blazers Athletics has signed a three-year agreement with FanWord, one of the leading AI technology and storytelling companies in college sports. Through this partnership, the Blazers will implement FanWord Assist, FanWord's AI-powered content creation platform, to enhance and expand storytelling across all of their athletic programs.
FanWord Assist streamlines the production of game recaps, award nominations, feature stories, and player bios, giving athletic communications teams the ability to create more high-quality content with greater speed and consistency. With the platform's AI-powered tools and customizable workflows, CMU will be better equipped to spotlight the achievements, personalities, and journeys of its student-athletes, coaches, and teams throughout the MCAC season and beyond.
"We're extremely excited to join this partnership with FanWord," states Director of Athletics Russell Willms. "I've seen first-hand the power FanWord has to elevate both the player and fan experience during my time at UBC Okanagan, and I know it will level-up our communications strategy here at CMU too."
The three-year commitment makes CMU the newest member of a rapidly growing network of more than 200 athletics organizations across all levels partnering with FanWord. In Canada, the Blazers join fellow FanWord partners like Acadia University, Western University, UBC Okanagan, Trinity Western University, and Durham College — further extending FanWord's footprint in Canadian college sports.
"We're thrilled to welcome Canadian Mennonite University to the FanWord family," said Chris Aumueller, CEO of FanWord. "CMU's commitment to its student-athletes and the broader Blazers community makes this a natural partnership. Canadian college sports are full of compelling stories, and we're excited to help CMU tell them with greater efficiency and impact over the next three years."
This multi-year agreement reflects CMU Athletics' investment in building a modern, sustainable storytelling operation. By saving time and increasing output, the Blazers' communications team will be positioned to cover more programs, publish more stories, and deepen connections with fans, recruits, and alumni across Manitoba and beyond.
About FanWord
FanWord is one of the leading storytelling & technology companies in the college sports industry and works with more than 200 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.
